Cultural Pedagogies and Human Conduct by Megan Watkins Greg Noble Catherine Driscoll

Author:Megan Watkins, Greg Noble, Catherine Driscoll [Megan Watkins, Greg Noble, Catherine Driscoll]
Language: eng
Format: epub
Tags: Social Science, General, Sociology
ISBN: 9781317745396
Google: w9YqBwAAQBAJ
Publisher: Routledge
Published: 2015-03-24T02:46:51+00:00

Figure 8.1 ‘Choice’ as a feature of Greater Springfield © Andrew Hickey.

In conjunction with an extensive visual ethnographic and semiotic analysis of the billboards, banners, posters, roadside signage, flyers, brochures and a number of other similar pedagogical artefacts deployed in Greater Springfield, I conducted ethnographic interviews with residents and representatives of the various development companies in the area. I spoke with people who, perhaps unsurprisingly, loved the area and everything about it, just as I encountered those who found the place isolating and despairing. While extended analysis of the semiotics and visual ethnography of the various billboards and marketing materials attached to the development of Greater Springfield are detailed elsewhere (see Hickey 2012, 2010, 2006) I want to focus here on how it was that the residents encountered the cultural logic of Greater Springfield via the paleo-symbolic ideals these pedagogical artefacts deployed as the cultural curriculum of the development.

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